The article by Steve Butry raised a couple of interesting ideas. One of the main things he keeps making reference to is to make the article tight and interesting. If it is a boring read, then no one will read it, end of story. He suggests a couple of ways to do this, such as writing without your notes, and trying not to let the writing drag on longer than it needs to. A short but tight argument is better than a long but broad argument.
Another important point he makes is about rewriting. Giving yourself the time to get a clear head so you can sit down and read your article with fresh eyes is very important. Few things are perfect on the first try, and even the best authors go back and reedit their works. Reediting is as important to the completion of the article as the first draft itself.