This article explores what are the play potentials of the mobile medium. ReacTickles aims to expand upon the current capabilities of mobile technologies to create a social space that is enforced through play. They argue that when play is involved properly, it is easy to create an in depth social space. There is heavy emphasis on the base design process, and they claim that, “The project will draw upon the experiences and outcomes of Reactive Colours, which developed on the basis of a flexible and agile design methodology that included the ideas and experiences of the target population throughout the design process,” (Keay-Bright, 1). By focusing heavily on the design process, ReacTickles are able to create inventive mobile technologies that engage users in a social space.
Focusing on the design elements as the key strategy for developing a mobile technology is an excellent idea. If the initial design is like the gateway to the social space. If the gate is ugly and not presented in a proper fashion, people will keep moving on until they find a gate that looks nicer. This design strategy is useful for getting people in the door, after which the quality of the product will take care of the rest.