Building Your Personal Brand

Building Your Personal Brand

In this Storify, I will discuss steps you can take to make sure your personal brand on the web.

  1. In the previous Storify, we talked about search engine optimization for the purpose of making your site well known. Another important component of being successful on the internet is to have a personal brand that sticks. You want people to remember your content from all the other content they consume. Personal branding is one of the best ways to do this.

    A personal brand is a style, logo, or theme associated with you and your career. Everything you do on the internet should be encompassed in your personal brand, so right from the get go everyone knows who you are and what you do. For a more detailed description, see the link below.
  2. So how does one build a personal brand? A website or blog and social media sites are a good place to start. All the imagery associated with your brand should be consistent across all of your sites. Your personal brand is the first impression people will have of you on the web, so you want to think about what components to include based on the impression you want to give. Read the article below for the steps to create your personal brand.
  3. You can have a personal brand for a variety of reason. You could be an artist trying to promote your work, or a business person trying to get their company out there. You want to find resources that will help you with your specific goals in mind.  For an in depth look into the business side of personal branding, see the link below.
  4. The concept of personal branding on the web is still relatively new, and as such we are seeing new types of media evolves from it. Can you think of any innovative way to get your personal brand out there? Leave a comment if you’d like.

About Connors Eilersen

I am a graduate (BFA) of Ryerson University, and I like to make things, design things, and think things.
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